On Veterans Day, they get free sundaes, the US flag, and words of thanks for their service in the military.Scheunemann claims that he posted the notice in response to a complaint from a patron about music being played in the eatery. The sign hasn’t generated any further problems since then.

Recent attention to the sign has increased after a visitor from Oregon shared a photo of it on Facebook and voiced worries about the message’s purported exclusivity. Before it was removed, the first post received a lot of attention.

While some individuals agree with the sign’s message, others have taken offense at the person who shared the photograph and expressed their thoughts. Local business owners, on the other hand, back Scheunemann’s decision to post the sign, stating that patrons are free to leave the restaurant if they don’t agree with its tenets.

The residents of Kewaskum, a small town, appear to take the sign at face value and interpret it as the owner’s expression of beliefs. Officially, Dairy Queen said that Scheunemann’s strategy is not supported by the corporation and that the sign just expresses the opinions of this one proprietor. The business declared that regardless of a customer’s religious views, all franchisees and employees are expected to treat them with respect and decency.